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The Origin

1990s was an era when agriculture cables were dealt in “per kilo” terms with low quality gauge & small length. Mr. Dilip Jain, coming from a middleclass family of farmers, sought to bring about a change. In a market, dominated by low-quality cables, he launched a brand AWC which the agriculture industry, for a state like M.P. can rely upon. He laid importance to the properties of cable- Proper Gauge, PVC Guarantee, Controlled Resistance & Length Assurance that mattered to the clients.


To be counted amongst the top wire and cables brands of INDIA by the end of this decade.


To provide satisfactory wire and cable solutions to each and every customer and provide seamless quality products.

Our Team

Our company has a team of qualified professionals who have vast experience in this industry and support us in achieving organizational goal. The team we have possess includes Technicians, Quality controllers, Research and development associates, Warehousing and Packaging Personnel and Sales and marketing personnel. The close coordination among our employees enable us to develop innovative products and latest methods of production. We provide regular training to our staff members in order to enhance their skills. Our company has reached the heights of success because of the enormous efforts of our employees.

Research and Development

Backed by well-established Research and Development department, we have been able to design and develop a qualitative range of products. Our team of researchers conducts an in-depth research using latest research tools and equipment based on the quality and efficiency of the products. Their evaluation from the researches enables us to use innovative technologies to customize the offered products as per the designs and specifications provided by our clients.